A review of the tools and technologies available to build HTML5 display ads

In my last post  I covered the core tools and technologies available to develop HTML5 Display Ads to help transition from the now out of date technology Flash. In the post I’m going to take a close look at the strengths and weaknesses of each tool and technology and make recommendations on specific scenarios for which … [Read more…]

HTML5 banner file sizes, CDNs, the lack of IAB standards, what should publishers, traffickers, and creative agencies do??

I have some technical questions about the transition to HTML5 from Flash .swf banner ads. Specifically about the allowable file sizes and their impact to budgets and possible workarounds. It’s a little like the wild west right now without official IAB guidelines for file sizes but it’s clear that a 50kb flash file will take … [Read more…]